New Nutella B-ready campaign

Today Nutella is one of Britain’s best-loved brands and is the UK’s no 1 breakfast spread.

As a nation we also love our snacks. So Nutella felt the time was right to give people the choice to enjoy this delicious hazelnut with cocoa spread in a new portable form at snack time. Introducing new Nutella B-ready a biscuit bar ideal for the mid-morning snack.

The TV spot gives us a sneak peak into the lives of true Nutella lovers who will stop at nothing to enjoy this hazelnut with cocoa spread at snack time. Only for us to see that there is a new, more convenient, way to enjoy Nutella without needing to carry the jar around with you.

Read more about this campaign.