krow wins Sky Vegas ATL account


We are so very proud to announce that Sky Vegas, the online casino, has appointed us to handle its ATL advertising account, following a competitive pitch process.

Our first task is to bring the Sky Vegas brand to life, with a new campaign breaking in February, and establish the online casino as the leader in a competitive category by emphasising its “experts in the unexpected” positioning.

The initial work will launch an ongoing creative vehicle to showcase the Sky Vegas brand across all channels, and is expected to run on TV, digital Out-of-Home, digital, and social.

Barry Cook, founder at krow said:

“This is a crowded market where cut through is vital and ideas are in short supply. Our new campaign works across all channels and aims to build a unique and category leading positioning for Sky Vegas.”

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