krow, Pets at Home and Jimmy Doherty launch new brand campaign


Pets at Home has signed up celebrity farmer, Jimmy Doherty, to front its new advertising campaign, which encourages dog owners to read the labels of their pet’s food in order to make an informed decision.

‘What’s in the recipe?’ sees the TV presenter recreating a cookery style show in a countryside kitchen to demonstrate the types of ingredients contained in some dogs’ chicken dinners. Jimmy mixes a range of ingredients – taken from an economy dry dog food recipe example – including cereals, meat and animal derivatives and derivatives of vegetable origin before finally adding four per cent chicken and an endline, ‘Always check the ingredients’.

Read more on this campaign.

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