What's Going On
Move over Marvin, here’s a take from krow London.
Post Office appoints krow & The Mission Group as lead creative services agency
We are absolutely thrilled to have been appointed as lead creative services agency for Post Office to help develop their communications strategy and creative voice cross channel.
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Driving brand reappraisal through supporting British design
It’s London Fashion Week again and we thought we should celebrate the ten-year anniversary of the great collaboration between DFS and leading British designer, Giles Deacon.
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How to appeal to health-conscious parents in the modern era
In a world of rapid information-sharing, and people rightfully calling brands to account for their messaging and behaviour, we look at how to appeal to health-conscious parents in the modern era.
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Reducing Drownings in the UK
The task of helping the National Water Safety Forum to reduce accidental drowning fatalities in the UK by 50% by 2026 – is too important to guess. Find out how we changed behaviours and saved lives.
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When is nostalgia right for an FMCG brand?
Our experts explore the power and pitfalls of nostalgic advertising for FMCG brands and the questions that marketers need to ask themselves before embarking on a nostalgia campaign.
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Aardman STAR WARS ‘Visions’
Our latest Lunch & Learn session was extra special. Magda Osinska, Director/Animator (from Aardman) came to krow and shared the short film she created for the Stars Wars Visions series.
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Launching our 2023 Environmental Impact report
June 5th 2023 was the 50th World Environment Day. To mark this important milestone in our journey to repair and protect our planet, we are launching our 2023 environmental impact report.
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Krow’s big move
After 10 years in Clerkenwell, krow is moving west. From 1st June you will find us at The Manufactory.
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krow celebrates World Earth Day 2023
22nd April marks the day when more than a billion people come together to celebrate our planet and refocus their efforts to protect it.
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krow & ScS launch dramatic new creative direction
As part of a full refreshed brand strategy across their whole business ScS's new brand campaign is their biggest ever!
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Hunger and Homelessness Awareness Week
This week saw krow London partnering with The Felix Project to volunteer their time and hit the streets of London to collect surplus food from supermarkets, restaurants and delis, before redistributing it to local schools, homeless shelters and food banks.
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Proud to be Carbon Neutral & ISO 14001 accredited
Today marks a milestone on our sustainability journey. We’re proud to have been accredited with the ISO14001 for our environmental management system.
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Together we Rise
UNISON launches new cost of living campaign and puts pressure on the government to 'end the pay crisis'.
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The National Water Safety Forum launches new Respect the Water campaign
The National Water Safety Forum launches new Respect the Water (RTW) campaign on World Drowning Prevention Day.
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The Crown Tools
Putting Toolstation front of mind during celebrations for the Queen’s Jubilee.
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Words of refreshment
Krow London brought Tic Tac’s ‘Gentle little refresh’ campaign to the airwaves with a truly refreshing radio ad.
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The National Water Safety Forum appoints krow Group
The National Water Safety Forum appoints krow Group to handle its Respect the Water Campaign.
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Winning Ocean Outdoor campaign goes live
krow are proud to announce that its Ocean Outdoor winning campaign has finally gone live.
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Youth marketing agency Livity joins the krow family
Market leaders in youth marketing, Livity, joins MISSION under the management of krow Group
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Médecins Sans Frontières appoints krow Group
Médecins Sans Frontières appoints krow Group to handle its Regular Giving and Crisis Appeal campaigns
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krow wins at the Ocean Digital Creative competition
krow wins for Toolstation with ‘The World’s Most Supportive Poster’.
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DFS Channel 4 idents
Krow London have created a series of idents for DFS’s sponsorship for ‘Friday Nights in’ on Channel 4
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Krow launches their new campaign for UNISON
Krow London launch their new campaign for UNISON, ‘They Deserve More’.
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DFS launches Grand Designs campaign
krow London has released a campaign for DFS focusing on a new sustainable sofa range in partnership with Grand Designs.
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A Comfy Carol named the nation’s 5th favourite ad of 2020
krow are proud to announce that DFS ‘A Comfy Carol’ has just been named the nation’s 5th favourite ad of 2020.
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New management line-up
krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
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Go behind the scenes on A Comfy Carol
In a festive first for DFS, we created a Christmas brand advert featuring Wallace & Gromit.
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A Comfy Carol receives 5* from David Reviews
DFS Christmas campaign 'A Comfy Carol' receives 5* on David Reviews
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krow’s life saving campaign for RNLI makes BBC news
krow London has highlighted the true power of a memorable campaign this week, after its work for RNLI featured on BBC News.
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The rise of UGC and the race to reflect the ‘new normal’ in marketing
We explore how brands are looking to user generated content as a way to make a real, emotional connection with customers in these challenging times.
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Changing the rules… With Cat Davis
krow Marketing Director, Cat Davis, has been reflecting on some of the ways she is coping with, and learning from, life in lockdown.
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The Remarkable Resilience of Convenience Retail
krow's Head of Planning, Malcolm White, gives his view on the remarkable resilience of convenience retail.
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New launch campaign for My Online Therapy
The MISSION Group unveils launch campaign for psychology start-up My Online Therapy
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How to approach new business during the Coronavirus shutdown
krow's Group Business Director, Cat Davis, talks about how to approach new business during the Coronavirus shutdown
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krow wins new client Toolstation
krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation
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The effectiveness of celebrity partnerships in advertising
krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising.
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krow founder John Quarrey gives advice to The Independent Group
Campaign contacted John Quarrey to seek what advice he would have for The Independent Group from an advertising perspective.
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Nick Hastings chooses Aerial Award winner
krow Founder, Nick Hastings chooses ‘Foreigner’ by the Muslim Association of Britain as this month’s winner.
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krow scoops Gold IPA Effectiveness Award for DFS
krow, with MediaCom UK, scooped a Gold at the IPA Effectiveness Awards 2018.
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themission acquires krow
themission acquires krow to boost integrated presence in London.
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krow launches debut campaign for Sky Vegas
krow launches ‘King of the Unexpected’ for Sky Vegas debut campaign since winning the business.
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The Drum Creative OOH Awards
krow receives Highly Commended at The Drum Creative OOH Awards.
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Back to the Future: advertising and the impostor syndrome
Malcolm White argues that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of ‘impostor syndrome’.
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Keeping CALM this Drum Do It Day…
We sent a few krows to The Drum Do It Day, and came back with a krow in a winning team.
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Two bronze & a gold for krow at the #DMAAwards
krow are very honoured to have received three wins and a finalist position at the 2017 DMA Awards.
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Back to the Future: Is your favourite technology actually pathological?
Like the Zeppelins of old, many of today’s technologies fit a ‘pathological’ profile, argues Malcolm White.
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Malcolm White appears on TV and Radio in negative thinking drive
BBC World have been in touch to speak further with the man himself having heard his recent City AM podcast ‘the positive power of negative thinking’.
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Behind the scenes with DFS & Aardman
A sneak peek BTS of our latest DFS/Aardman ad, in partnership with Studio Canal’s release of ‘Early Man’.
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DFS & Aardman Christmas campaign
DFS & Aardman bring us together, ready for Christmas.
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