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Fiat 500X Power of X with Dynamo

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The Challenge

To support the launch of the Fiat 500X, Fiat’s new SUV, we were challenged to develop a pan European pre-launch campaign to drive sign-ups and leads amongst potential customers. And all before the car was physically available to see or test drive…

The Challenge

The Leap

From motorshow to magic.

The Leap

The Solution

How do you get people to test drive the car that doesn’t exist yet?
By creating the world’s first Virtual Reality test-drive.

Starring world famous magician Dynamo, a 360° 3D film combined photo-real CGI and live footage, taking the viewer through an immersive journey inside and outside the car. The experience toured Europe, culminating in a live London launch event.

The Solution

The Result

Over 1m people engaged with the VR test drive across Europe and the teaser film generated more than 10m views, with the live event attracting over 2.7m views.

70,000 people visited Fiat dealers to view the Fiat 500X on launch weekend, with 1300 test drives booked in Italy alone.

The Result

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