News

Thursday 13th April 2017

Back to the Future: Is the force with you?

This article considers what happens when brands progress from narcissism to solipsism, which makes them incapable of making a proper assessment of whether what they offer is different to or better than the competition. When brands can only consider their own strengths, they forget to look out of the window and see what's going on elsewhere, which would have enabled them to discover weakness and threats, as well as opportunities. The prescription is a process called 'force field analysis', developed by a sociologist named Kurt Lewin, which describes the current situation as the consequence of the interplay of forces in favour and forces against. Drawing such a diagram might confirm a brand's unparallelled position - or it might expose severe threats that require urgent attention.

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Tuesday 21st March 2017

The Goldilocks Principle: Why your strategy should be "just right"

You'd expect the founder of astrobiology, the science that explores whether human life can be supported in space, to have a suitably impressive monicker and Herr Professor Doktor Hubertus Strughold certainly doesn’t disappoint.

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Tuesday 21st March 2017

Why Work Doesn’t Have To Suck

There seems to be a consensus right now that work is the devil, that it’s making us all ill with burnout and driving us toward an early grave. Well, I disagree. To me, work is brilliant. Work is life.

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Monday 20th March 2017

Back to the Future: Brands and birds' nests

In this article, Malcolm White uses an ornithological metaphor to explain how important brand-building can be - in spite of not being very keen on birds.

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Thursday 16th March 2017

Campaign School Reports are out!

Moving up to no.17 in Campaign's Top 100 Agencies list has certainly put a smile on our faces. However it was good to see a fairly upbeat write up on our performance for the past year.

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Tuesday 14th March 2017

DFS Aardman partnership continues in new ad

Our new TV ad, gives a behind-the-scenes Aardman animation showcasing the extensive routine testing, that goes into every sofa, which DFS takes huge pride in.

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