Tuesday 17th January 2017

RNLI appoints krow as lead creative agency

We're so proud to announce that we have recently been appointed as lead creative agency for the Royal National Lifeboat Institution (RNLI).

RNLI is the largest charity that saves lives at sea around the coasts of Britain and Ireland. Their “Respect the water” campaign aims to halve the number of coastal fatalities by 2024, when they celebrate their 200th anniversary.

krow will handle the RNLI’s water safety initiative. The win follows after a joint pitch with Blue Rubicon, the incumbent PR agency.