We are only interested in one thing. How can our ideas make a genuinely meaningful contribution to our clients’ business success?
To do that we work backwards. It’s enshrined in our name and drives the way we think and the way we approach every brief. It puts strategy at the very heart of everything we do.
Planning in HD is our unique integrated planning approach. It means having a planning team of two on your account – a communications planner and a strategic planner enabling integration to occur early - at a deep strategic level and not just later at the superficial level of execution.
Our simple four-box process means that we can always draw a direct line between the work and what we’re trying to achieve. Our focus on outcomes means that we select both message and media based on one criteria only: Will it work?
How, where or when is the best place to motivate them?
What will motivate the people we have identified to take the behavior we need?
Who do we need to motivate and what precisely do we need them to do to achieve the desired outcome?
A precise expression of the ideal end point we want to reach